I’ve recently completed a logo design for a logistics company named Cosmos Transport. This is my first blog entry explaining my logo design process. I hope it may provide you insight on what it takes to come to the final logo you see above.

The first thing I like doing after receiving a brief is to look into the meaning of the company name. For Cosmos, I found that the name meant harmony, completeness and order. Then I started to associate it with things of a logistics company such as speed etc. Next I start my sketches, which I find to be one of the most difficult tasks in the process. I believe this is due to my poor ability to draw and the intimidation of a blank page. Take a look at my sketches below. The one in the red circle is the one that ultimately ended up being the idea for the final logo.

The next step after the sketches is to open up Illustrator and start the digital design process. After a long time playing with the ideas in my sketches, I take a break and let everything sink in. This may be for a day or two. When I return I come back with a newly inspired mindset. In this case I got rid of the other concepts and narrowed it down to the three pictured below. These were the concepts presented to the client, and the one circled in red is the chosen one.

I like to put the concepts on backgrounds, as it helps to visualize them as they would be applied.

The next step for me is to explore the typographical options. Pictured below you will see nine different combinations of typography. The one circled in red is the chosen combination.

The final step is my favorite, it is choosing a color combination. Based on the brief given to me I selected the color combinations pictured below. The chosen combination is circled in red.

The after the colors were chosen, we had a final logo. The process took about 2 weeks, from the brief to completion of the logo. The final logo is pictured below.

To conclude, this company identity project has been a wonderful experience due to the client I was working with. I say this because they came to understand the design process very well, and always provided me with good honest feedback as well. In fact, things have gone so well with the people at Cosmos Transport that I am currently working on a website design with them.

But that’s a subject for another post.

Transformed Online is a clean approach to a blog site. Probably the most minimalist site I have done so far. This style was chosen to draw the visitor to the most important part of the site: the content. With that said, my major focus was on the typography of the site. By keeping everything simple, easy to read, and spacious reading the content on this site is a breeze.

This blog site was created with WordPress as the CMS. The features include a left navigation with slide-out options, popular posts section, contributors list and more. You can visit the site at TransformedOnline.com.

Here are some screenshots:

Why not? The media rich device that is the iPhone, is also a good place for a media rich website. Besides, it’s less work  for the end user when they don’t have to zoom in to read everything. That’s right, the iPhone friendly version of reino12.com is here. Though this mobile version of the site is limited to the iPhone and iPod, it is only the beginning. There are plans in the works for an Android version, a Blackberry version, and your typical mobile version.

So why design mobile sites for phones? If you don’t know the answer to this question, then you probably have never tried to navigate through  a site with a small handheld screen. Rather than strip the entire site of its graphics, its a better user experience to use the graphic capabilities specific to the device.

With a little php and css modifications, you have yourself a smaller yet powerful website in the palm of your hands.

Here are some sample pictures:

Icon displayed in phone

iPhone site advertisement banner

]]> http://ciosfx.com/2010/02/26/iphone-site-for-kingdom-of-heaven-ministries/feed/ 0 http://ciosfx.com/2009/07/25/updates-to-my-printwork-portfolio/ http://ciosfx.com/2009/07/25/updates-to-my-printwork-portfolio/#comments Sun, 26 Jul 2009 02:26:22 +0000 admin http://ciosfx.com/?p=75

Hi everyone.  Just wanted everyone to know about the update process that is taking place in the printwork region of my portfolio. If you have visited in early July you may have noticed only a few work examples. Well this number is increasing rapidly.

No, I’m not taking on 3-6 design projects per week if that’s what you’ve been thinking. I am actually going through all of my archived design files and notes for the purpose of posting more examples.  I started with the most recent and am working my way to the oldest.

So far, I cannot see the light at the end of the tunnel. Wait, I think I see it… OUCH! That’s not it, I think something just bit me! Well, just hang on with me will ya, I promise I’ll have a complete and up-to-date portfolio soon. In the meantime you can check back and see what I’ve added. I have been posting an average of 6 new (to you) work examples per week.

Thanks for visiting!